Astra Vision — company site
Astra Vision's corporate site tells the company story — 'Future commerce meets AI' — and frames its products (APEX, FECT, Korea–Vietnam solutions) for prospective enterprise customers.
- Role
- UI/UX · Front-End
- Timeline
- 2025
- Team
- Astra Technology
- Scope
- Marketing site — design & front-end
The company needed a credible, modern presence that explained a fairly technical AI-trade offering simply, for a Vietnamese export audience.
I shaped the company story and content hierarchy so a fairly technical AI-trade offering lands simply with an enterprise audience.
- Information architecture for the marketing narrative.
A modern, credible visual design that positions Astra Vision and its product family ('Future commerce meets AI').
- Sections for APEX, FECT and the Korea–Vietnam solutions.
Built the marketing site and shipped it live at astratech.vn.
- Responsive, production front-end.
- 01
Define the story
Distilled a technical AI-trade offering into one clear promise: 'Future commerce meets AI'.
- 02
Structure
Built the information architecture so APEX, FECT and the Korea–Vietnam solutions each get their moment.
- 03
Design & build
Designed a modern, credible UI and shipped the front-end at astratech.vn.
Lead with the promise, not the jargon
Enterprise visitors meet a simple value statement first; the technical depth comes later, on their terms.
- ✦A live company site that clearly positions Astra Vision and its product family.
The hardest part of a company site is restraint — saying what an AI-trade platform actually does in one breath. Leading with the promise and letting the product family unfold below kept it credible without burying visitors in jargon.