Designing systemswith clarity, alive.
I'm Ryan. I take on complex, regulation-heavy products and make them usable. I design them end to end, build the front-end myself, and prove the result in real numbers.
Ideas, in perpetual motion.
Case studies, end to end
Real products across trade, fintech, marketing, EdTech and e-commerce, from Astra Technology's AI trade platforms to startup and freelance work. From research and information architecture to high-fidelity UI, design systems, and the front-end code that ships them.
APEX Seller — designing a paid product under Korean law
Taking APEX commercial for the Korean market: pricing and billing UX, a rebuilt landing, and a design practice where laws, payment compliance and even single words became design constraints. Twelve weeks, ~450 commits, solo design end to end.
FECT — AI customs & trade portal
An AI-integrated portal that turns dense customs operations into something anyone can run: designed end to end, systemised, and shipped in code.
KOTRA AITC — the national AI export programme
The platform behind KOTRA's AI Trade Support Centers: a public landing for SMEs across 7 regions, a back-office that runs the centers, and AI tools that turn local makers into exporters. Designed the experience and built the landing front-end.
- [04]
APEX Admin — from a 190-finding audit to a quiet control room
UX AuditUX Research - [05]
AIM Exhibition — three landings for one pop-up, and the one that won
UI/UXArt Direction - [06]
Vikoone — K-beauty market entry, Vietnam
UI/UXFront-End - [07]
Astra Vision — company site
UI/UXFront-End - [08]
Apollo 2.0 — national R&D platform (KISTI)
UI/UXDesign System - [09]
Gobiz Vietnam — B2B trade marketplace
UI/UXB2B - [10]
DATX X-Wealth — AI stock-investing app
UI/UXDesign System - [11]
GAPONE — omni-channel marketing automation
UI/UXDesign System - [12]
Brainiac — homework-helper EdTech app
UI/UXDesign System - [13]
Là Lá — wooden-handicraft e-commerce
UI/UXE-commerce - [14]
iGaming & crypto — freelance product design
UI/UXDesign System - [15]
Plutus — AI investment platform
UI/UXFintech - [16]
VNR Holding — internal operations system
UI/UXInternal Tools
Three disciplines, one builder
Most teams hand a design across three people. I carry it the whole way, keeping intent intact from idea to shipped pixels.
UI/UX Design
Research, flows, wireframes and high-fidelity UI. Interfaces that are beautiful, usable and accessible by default.
Product Design
Information architecture and content strategy. I make complex products feel obvious: structuring what users see, and when.
Front-End Dev
React, Next.js, TypeScript & motion. I turn designs into fast, responsive, production-ready interfaces, like this one.
A short career story
- Aug 2024 — Present
UI/UX Designer
Astra Technology — HanoiDesign lead across Astra's trade-AI products. Designed APEX Seller end to end for the Korean market in 2026: pricing & billing UX, a 7-tier package system, compliance built in. I also audited and re-shipped the APEX admin console (17 rounds on ~190 findings). Earlier: FECT, the AI customs & trade platform (serving 500+ enterprises, $500K+ ARR family-wide) with the Portal front-end I built and shipped (fect.vn), KOTRA AITC, Apollo, Gobiz, AIM, Vikoone, AIM Exhibition, and the design-system standardisation across 3 product lines.
- Jan 2024 — Jun 2024
UI/UX Designer
GAPIT Communications — HanoiDesigned the UI/UX for GAPONE, an omni-channel marketing-automation solution for SMEs: Design System, multi-channel management interface (SMS, ZNS, Email, Viber…), customer–offer flows and a Zalo Mini App.
- May 2023 — Nov 2023
UI/UX Designer
DATX — X-Wealth investment platformDesigned the X-Wealth investment platform (AI & Big Data) for stocks, bonds and mutual funds, owning core workflows from eKYC and real-time price boards to order placement, portfolio management, stock signals, copy-trade and an AI Broker, synced across Web & Mobile with a comprehensive design system.
- Jan 2022 — Sep 2022
Freelance UI/UX
Independent — RemoteDesigned the Brainiac education app and the Là Lá handicraft website: market research, Design System, prototypes.
Want the full story?
A one-page CV with my full history, skills, education and certifications.
Let's build somethingworth showing off.
Have a product, a redesign or a landing page in mind? I'd love to hear about it.